In every digital marketing effort,Search Engine Optimization (SEO) is a top priority. It is a process of improving a website in terms of content and technical aspects to achieve a common goal: strengthened online presence that makes the website rank better than others.
When your website ranks better,it means more visits from your target audience. When your target audience keeps visiting your website,it gives you the ultimate goal: opportunity to drive sales.
An SEO company Hong Kong that businesses can trust should be able to provide several technical services. These services should be seamlessly integrated and will impact the website’s rankings. Aside from checking website speed,code efficiency,and mobile responsiveness,here are the some of the technical services offered by SEO companies:
This is the type of SEO that involves significant web page elements such as page tile,meta description,headers,and content. For page tile and meta description,both of these should contain relevant primary keywords and this will help search engines such as Google and Bing to understand what the page is all about and how different your webpage is from your competitors. These current SEO best practices are typically measured through engagement metrics such as time on site,bounce rate and click-through rate.
When it comes to this type of SEO,there are two important concepts: social media and back links. Social media helps with brand awareness and customer service. Back links,on the other hand,are at the heart of Google’s algorithm,similar to word-of-mouth referrals. While more backlinks are better for your website to be relevant for Google,a good SEO company Hong Kong that businesses can work with should also need to focus on the quality of those backlinks.
For those websites that already have technical SEO capabilities,some SEO companies may offer link building as a standalone solution to close gaps on off-page SEO. Approaches to link building used by some include email outreach,guest posting,blogger outreach,etc.
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